Nova Scotia has been named one of Travel + Leisure magazine's 50 Best Places to Travel in 2025, earning praise for its breathtaking coastal attractions and growing air travel accessibility. This recognition places Nova Scotia in the "For Moments on the Water" category, sharing the spotlight with Yukon, which was featured in the "For Nature Lovers" section. Notably, these are the only two Canadian regions to make the prestigious list this year.

The provincial government’s commitment to boosting tourism has played a significant role in this achievement. In 2023 alone, Nova Scotia invested over $4 million in marketing and tourism product development. These efforts resulted in impressive visitor numbers, with over 2.2 million visitors recorded throughout 2023 and more than one million arrivals between January and July 2024.

This recent accolade reinforces Nova Scotia’s growing appeal as a top-tier travel destination, offering unique experiences for those seeking stunning natural beauty, coastal adventures, and rich cultural history.

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